M2A Media Announces Support for AWS for

Media & Entertainment Initiative

London, 29 April 2021 – M2A Media, leading innovators in cloud based live video solutions, today announced its support for the AWS for Media & Entertainment Initiative from Amazon Web Services (AWS), which is helping M2A Media to deliver even greater value through its M2A CONNECT service for mission critical live video workflows.

AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors. AWS adds the newly announced Amazon Nimble Studio, a service that enables customers to set up creative studios in hours instead of weeks, to a portfolio of more purpose-built media and entertainment industry services than any other cloud, including AWS Elemental MediaPackage, AWS Elemental MediaConnect, AWS Elemental MediaLive, AWS Elemental MediaConvert, and Amazon Interactive Video Service (IVS). AWS for Media & Entertainment also simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: Content Production; Media Supply Chain & Archive; Broadcast; Direct-to-Consumer & Streaming; and Data Science & Analytics.

Broadcasters, OTT platforms and content owners are seeking to distribute more content to their global affiliates to drive engagement and revenues, while lowering their distribution costs. Incumbent distribution technologies, satellite and dedicated fibre, are costly while bookings and contracts can be inflexible. M2A Media’s live video IP transport product, M2A CONNECT, runs on top of AWS Media Services and offers a comprehensive, cost effective end-to-end live workflow solution, which can either be used to complement or replace incumbent technologies.

M2A CONNECT is an automation product that integrates AWS Elemental MediaConnect and AWS Media Services into live workflows and allows broadcasters and content distributors to create, schedule, monitor and re-use end-to-end workflows without relying on in-house broadcast engineering resource.  It is ideally placed for organisations who are looking to open new distribution opportunities at speed. M2A CONNECT also delivers localized workflows by inserting localized content into transport workflows.

For broadcasters, the M2A CONNECT and AWS Media Services solution addresses:

  • Distribution of live events and linear 24/7 channels to affiliates / carriers 
  • Local transformations 
  • Dynamic content and ad-insertion
  • Capture from transport streams for archive and VOD publishing

For rights owners, the M2A CONNECT and AWS Media Services solution addresses:  

  • Spinning up / down cloud resources based on event schedules
  • Distributing to global rights holders with localized outputs 
  • High value content that requires; secure entitlement management, architectural resilience and broadcast grade SLAs
  • Requirement for low latency distribution  

Additionally, M2A Media can provide customers with premium level operational support across all time zones from the M2A MCR based in central London. 

Through use of M2A CONNECT, customers benefit from dynamic automation of AWS Media Services for cost optimisation, speed to market and peace of mind, knowing that their broadcast workflows are in expert hands. 

Marina Kalkanis, CEO of M2A Media said, “Over the past year the innovations that AWS Media Services has enabled have surpassed even our initial expectations and they have become invaluable to M2A Media’s product offering.  As a scheduling layer on top of AWS Elemental MediaConnect, M2A CONNECT is helping broadcasters and rights-owners future-proof their broadcast operations, while increasing speed to market and creating efficiencies, all via a single intuitive console. Together, M2A Media and AWS Media Services are creating a media landscape where scalable video aggregation and distribution is simplified, tailored and immediate”.

Get in touch to learn more about M2A Media and M2A Connect.