Meet with us at IBC 2026

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M2A Media is the home of cloud broadcast.

M2A takes the operational pain out of live video, using automation where it matters to make services easier to run and scale. So whether you’re managing more events, feeds or destinations, you can grow your live operations without having to grow your team at the same rate.

Managing video workflows
for live events at scale

M2A Media is a cloud-based live video technology company.

We’re an AWS-native cloud broadcast platform, orchestrating live video contribution, transformation, and distribution for broadcasters, sports rights owners, streaming platforms, and systems integrators. Plus, additional engagement tools turn every stream into a monetisation and audience-engagement opportunity.

BUILT FOR MODERN MEDIA OPERATIONS

ONE PLATFORM. ANY WORKFLOW. EVERY AUDIENCE.

FOR GLOBAL BROADCASTERS

Built on AWS Media Services, M2A slots into your existing architecture rather than asking you to rebuild around it.

From ad replacement to multi-feed encoding, M2A runs the repeatable parts of your live pipeline in the cloud, so a schedule change or a sudden extra feed doesn’t mean a scramble.

FOR SPORTS FEDERATIONS

Deliver your live rights to every audience. Turn every live event into dozens of distribution opportunities. 

One live feed becomes every version your rights holders need — different languages, ad breaks, platforms, and territories — without multiplying the size or cost of your operations team.

FOR STREAMING PLATFORMS

Launch services when you need them, scale with demand and stop paying when you don’t. 

Spin up capacity for a single tournament or an entire season, then scale it back down again. Cloud economics without the cloud guesswork or long-term commitment.

FOR SYSTEMS INTEGRATORS

Deliver customer projects faster, simplify complex workflows, and scale every deployment with confidence.

M2A fits straight into your customers’ architecture, built on AWS Media Services, so there’s no rebuild required and every integration stays fast and low-risk.

“Before meeting M2A Media, we had to invest in many human resources for operations and in preparing for events. But now with M2A Media, we can easily operate, save costs and time, which has been really important for us.

Executive Officer – Photron Japan

“The M2A service is a step change in the evolution of our broadcast distribution model. It will, in essence, allow us to service a greater number of broadcast partners in a more flexible and cost-effective way and will help us distribute a great volume of live race content than ever before.”

Head of Digital Technology – Major Global Motorsports Brand

“M2A Media’s live streaming and live capture services are helping us deliver a core experience that is integral to the quality of service we deliver to our subscribers across the globe”

SVP Broadcast Technology – DAZN

“After a successful proof of concept, ITV chose M2A Media to move its Late & Live workflow into the cloud. The ability to replace the original adverts in live programmes, combined with the need for seamless joins and accelerated encoding with fast turnaround made this platform a great fit for ITV’s needs. Partnering with M2A Media to evolve the product features has resulted in a market-leading solution”

Director of Online Technology & Operations – ITV

“M2A CONNECT is providing fantastic benefits to ATP Media. Our operations and scheduling capability is more streamlined and we now have live video workflows in the cloud in place that will allow for future growth. M2A’s knowledge of AWS Media Services and operational support really sets them apart and affords us even greater confidence in cloud technology.”

Head of Broadcast Operations & Engineering – ATP Media

“M2A’s agility and tech readiness is a key factor of our partnership and it’s fantastic to be evolving our relationship. We look forward to growing our reach with their support.”

President – BritBox

Your streams
delivered, your audience engaged.

Our 24/7 Operations service offers robust, bullet-proof support to major global brands. Exemplars of operational best practice, M2A Media Operators are experienced in both traditional broadcast and cloud-based workflows.

What’s new?

NEWS

Photron, Japan, partners with M2A to deliver Scalable Live Video Workflows

NEWS

M2A helps DAZN deliver the FIFA Club World Cup to 100 million viewers

NEWS

M2A Media Joins the SRT Alliance, Committing to SRT Delivery