Photron Accelerates Video Workflows for Live Sports Broadcast with M2A Media  

Photron manages live video workflows on behalf of a premium Japanese sports owner.

Background

In 2024, Photron became the service provider to broadcast a season of matches across three-tier divisions for a premium sports owner in Japan. Specifically, it provides B2B (business-to-business) video streams for broadcasters and other services and platforms.

Challenge

In 2024, Photron’s media unit was tasked with delivering B2B video streams for a premium Japanese sports owner across three league divisions. However, its AWS-based workflows required heavy manual setup, creating huge operational overhead with up to 30 games per matchday. With key engineers having left and scaling limited by manual processes, Photron needed a strategic partner to simplify, support, and scale its workflows ahead of the new season.

solution
  • 75% improvement in pre-event workflow efficiency 
  • 60% improvement in matchday workflow efficiency
  • 15% cost savings using automation
  • 3x faster to create new workflows
  • 9x faster MP4 video-on-demand creation

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