Photron Accelerates Video Workflows for Live Sports Broadcast with M2A Media
Photron manages live video workflows on behalf of a premium Japanese sports owner.
Background
In 2024, Photron became the service provider to broadcast a season of matches across three-tier divisions for a premium sports owner in Japan. Specifically, it provides B2B (business-to-business) video streams for broadcasters and other services and platforms.
Challenge
In 2024, Photron’s media unit was tasked with delivering B2B video streams for a premium Japanese sports owner across three league divisions. However, its AWS-based workflows required heavy manual setup, creating huge operational overhead with up to 30 games per matchday. With key engineers having left and scaling limited by manual processes, Photron needed a strategic partner to simplify, support, and scale its workflows ahead of the new season.
solution
- 75% improvement in pre-event workflow efficiency
- 60% improvement in matchday workflow efficiency
- 15% cost savings using automation
- 3x faster to create new workflows
- 9x faster MP4 video-on-demand creation
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