Revolutionising Live Sports Streaming with the FIFA Club World Cup 2025
The FIFA Club World Cup 2025 marked a pivotal moment in the evolution of live sports broadcasting, demonstrating unequivocally that streaming is not just a viable alternative to traditional methods but a powerful, scalable, and secure future for global events.
Background
The FIFA Club World Cup 2025 was the largest club football tournament ever staged, with DAZN holding global streaming rights for all 63 matches. As DAZN’s long-standing cloud distribution partner, M2A Media was responsible for helping deliver this unprecedented event to a global free-to-view audience at broadcast scale.
Challenge
DAZN needed a fully cloud-native live distribution workflow that could orchestrate thousands of concurrent cloud processes with ultra-low latency, high reliability, and secure global delivery. The tournament’s scale introduced complex requirements such as dynamic workflows, codec variations, last-minute scheduling changes, and the need to manage nearly 100,000 cloud instances over four weeks without service interruption.
solution
M2A Media deployed its fully managed M2A LIVE platform to automate, orchestrate, and monitor the entire end-to-end workflow across multiple AWS regions. Through on-demand scaling, rigorous pre-event simulation, and 24/7 global operations support, M2A ensured flawless delivery of all 63 matches while achieving significant cost efficiencies and demonstrating the true power of cloud-native live event broadcasting.
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