JRFU transitions to the Cloud with M2A Media
Formed in 1926, the Japan Rugby Football Union (JRFU) is the governing body for rugby union in Japan.
Background
The JRFU sought to grow its global audience, via a series of media rights deals, capitalising on the unstoppable appetite for sports streaming. As part of its ongoing efforts to reach new audiences, the JRFU made the decision to transition its live video workflows to AWS Cloud and AWS Media Services.
Challenge
The JRFU wanted to improve their live media workflows in three specific areas: automation, content syndication and cost management.
solution
With M2A Media, the JRFU has fully leveraged the flexibility, efficiency and scalability of the cloud. By driving quicker turnaround times of content, coupled with robust and resilient integrations with third party systems, M2A has provided a suite of products and services that has allowed the JRFU to extend the reach and audience of Japanese rugby.
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