DAZN Adopts M2A CONNECT for Cloud IP Content Acquisition

Global sports streaming service, DAZN, will use M2A CONNECT to acquire and monitor live sports content from international rights owners over cloud IP

London, 15 October 2020:  M2A Media, leading innovators in cloud-based video solutions, today announced that the global sports streaming service, DAZN, has adopted cloud IP transport service, M2A CONNECT, to acquire live sports content from its international rights partners.

DAZN has chosen M2A CONNECT for the acquisition of sports content over cloud IP, thus greatly reducing the lead time required to secure event connectivity.

Fully integrated with AWS Media Services, M2A CONNECT will manage bookings and associated spend for DAZN by optimising its use of the public cloud for the acquisition of live sporting events.

Additionally, M2A CONNECT will enable DAZN to self-manage inbound cloud IP feeds, while monitoring their transit across public cloud infrastructure, all via the easy-to-use M2A CONNECT console.

Neil Colligan, Chief Delivery and Development Officer, DAZN Group, said: “Until recently, distribution over IP was used mainly for consumer only services, or non-live content.  We are now witnessing an evolution in this space and the shift to cloud IP is becoming more apparent.  M2A CONNECT is the perfect solution for our current acquisition requirements.  It offers us a cost-effective way to provide resilience, move quickly, while also expanding our reach and relevance, with the type of content that may not otherwise get the airtime it deserves.”

Marina Kalkanis, CEO at M2A Media said: “We have a long and valued relationship with DAZN.  An early adopter of our live streaming and VOD services, we are thrilled to now extend our partnership through our latest product, M2A CONNECT. Both pioneers in this space, M2A Media and DAZN are an excellent match in terms of our culture and ambition and we are excited to work together to further push the boundaries of cloud-IP transport for live video.”

To learn more about M2A CONNECT visit www.m2amedia.tv/m2a-connect