With a growing portfolio of professional and collegiate tennis events, UTR Sports needed a reliable and scalable way to deliver thousands of live matches to audiences worldwide. Their recent partnership with Prime Video meant expanding reach without building or managing complex in-house infrastructure.

UTR Sports faced the challenge of distributing live tennis broadcasts to Prime Video at scale, without access to a dedicated broadcast engineering team. They required a cost-effective, cloud-native workflow that integrated with existing AWS infrastructure, automated operations, and avoided traditional licensing overhead.

M2A Media provided a flexible, SaaS-based live video distribution solution, delivering IP transport streams directly to Prime Video. With automated orchestration of AWS services, intuitive scheduling tools, and minimal operational overhead, UTR Sports now manages live feeds efficiently while scaling delivery across regions.