Supercharge Your Live Broadcasts
EBAM is the implementation of multiple industry standards, designed to help broadcasters increase revenue using multi-layered advertising strategies. Using Event Signalling and Management ( ESAM) and Placement Opportunity Information Service (POIS), EBAM handles SCTE-35 and SCTE-224 messaging to insert advertising content at the encoder side of a live video workflow, offering a powerful hybrid to cloud solution.
Increase advertising revenue
EBAM can be used as an alternative to or in combination with Server Side Ad Insertion technologies, such as Dynamic Content Insertion and Dynamic Ad Insertion, to meet the advertising requirements of both global and local brands, allowing broadcasters to increase revenue from mass market and regionalised ad placements.
Guarantee your ads reach viewers everywhere
Inserting advertising content at the encoder side of a live video workflow offers additional resilience. EBAM can be used to insert premium ad content into premium live broadcasts to guarantee delivery to viewers anywhere and on any device.
Greater control, efficiency and speed
EBAM allows broadcasters to monetise valuable live broadcasts at scale and at speed. Powerful automation enables regionalised outputs in a matter of minutes. EBAM is frame accurate, cost and energy efficient and perfect for high value global advertising use cases.
Power up your cloud video workflows
AUTOMATION
Smart automation enables regionalised outputs in a matter of minutes.
REGIONALISATION
Choose standard content replacement during a live broadcast or add additional capabilities like overlays and regionalised SCTE-35 markers.
FLEXIBILITY
Based on SCTE-224 content planning can be updated on the fly or well in advance.
Unlock the potential of the cloud
EBAM is available as an Add On to our core products, M2A CONNECT & M2A LIVE. Tailor your solution to meet your specific needs.
M2A CONNECT
LIVE. TRANSPORTED
A simple to use, feature rich product for scalable video aggregation and distribution of live video streams in AWS.
M2A LIVE
LIVE STREAM AT SCALE TO GLOBAL AUDIENCES
Deliver reliable, low latency, highest quality streams to millions of viewers using the public cloud.
M2A COMMISSIONED
TAILORED BROADCAST SOLUTIONS
For a custom built solution speak to our M2A Commissioned team about your specific needs.
