This Privacy Notice describes how we collect and use your personal information in relation to M2A websites, applications, products, services, events, and experiences that reference this Privacy Notice.

This Privacy Notice does not apply to the “content” processed, stored, or hosted by our customers. This Privacy Notice also does not apply to any products, services, websites, or content that are offered by third parties or have their own privacy notice.

Personal Information We Collect

We collect your personal information in the course of providing products and/or services to you.

Here are the types of information we gather:

Information You Give Us: We collect any information you provide in relation to our products and services.

Automatic Information: We automatically collect certain types of information when you interact with M2A.

Information from Other Sources: We might collect information about you from other sources, including service providers, partners, and publicly available sources.

How We Use Personal Information

We use your personal information to operate, provide, and improve M2A Products and services. Our purposes for using personal information include:

 — Products and services: We use your personal information to provide and deliver M2A products and services and process transactions related to them, including registrations, subscriptions, purchases, and payments.

— Measure, Support, and Improve M2A Products and services: We use your personal information to measure use of, analyze performance of, fix errors in, provide support for, improve, and develop M2A products and services.

— Recommendations and Personalization: We use your personal information to recommend M2A products and services that might be of interest to you, identify your preferences, and personalize your experience with M2A products and services.

— Comply with Legal Obligations: In certain cases, we have a legal obligation to collect, use, or retain your personal information.

— Communicate with You: We use your personal information to communicate with you in relation to M2A products and services via different channels (e.g., by phone, email, chat) and to respond to your requests.

— Marketing: We use your personal information to market and promote M2A products and services. We might display interest-based ads for M2A products and services.

— Fraud and Abuse Prevention and Credit Risks: We use your personal information to prevent and detect fraud and abuse in order to protect the security of our customers, M2A, and others. We may also use scoring methods to assess and manage credit risks.

— Purposes for Which We Seek Your Consent: We may also ask for your consent to use your personal information for a specific purpose that we communicate to you.


To enable our systems to recognize your browser or device and to provide M2A products and services to you, we use cookies. For more information about cookies and how we use them, please read our Cookies Notice.

How We Share Personal Information

Information about our customers is an important part of our business and we are not in the business of selling our customers’ personal information to others.

Transactions Involving Third Parties: We may make available to you services, software, and content provided by third parties for use on or through M2A products and services.

Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include: delivering M2A software, sending communications, processing payments, assessing credit and compliance risks, analyzing data, providing marketing and sales assistance (including advertising and event management), conducting customer relationship management, and providing training. These third party service providers have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process that information in accordance with this Privacy Notice and as permitted by applicable data protection law.

— Business Transfers: As we continue to develop our business, we might sell or buy businesses or services. In such transactions, personal information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the individual consents otherwise). Also, in the unlikely event that M2A or substantially all of its assets are acquired, your information may be one of the transferred assets.

— Protection of Us and Others: We release account and other personal information when we believe release is appropriate to comply with the law, enforce or apply our terms and other agreements, or protect the rights, property, or security of M2A, our customers, or others. This includes exchanging information with other companies and organizations for fraud prevention and detection and credit risk reduction.

— At Your Option: Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

Location of Personal Information

M2A is located in the United Kingdom. Depending on the scope of your interactions with M2A products and services, your personal information may be stored in or accessed from multiple countries, including the United States or the EU. Whenever we transfer personal information to other jurisdictions, we will ensure that the information is transferred in accordance with this Privacy Notice and as permitted by applicable data protection lM2A.

How We Secure Information

At M2A, security is our highest priority. We design our systems with your security and privacy in mind.

— We maintain a wide variety of compliance programs that validate our security controls.

— We protect the security of your information during transmission to or from M2A websites, applications, products, or services by using encryption protocols and software.

— We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data.

— We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal information. Our security procedures mean that we may request proof of identity before we disclose personal information to you.

Internet Advertising and Third Parties

M2A products and services may include third-party advertising and links to other websites and applications. Third party advertising partners may collect information about you when you interact with their content, advertising, or services.

Access and Choice

You can view, update, and delete certain information about your account and your interactions with M2A products and services.

You have choices about the collection and use of your personal information. Many M2A Products and services include settings that provide you with options as to how your information is being used. You can choose not to provide certain information, but then you might not be able to take advantage of certain M2A products and services.

— When you update or delete any information, we usually keep a copy of the prior version for our records.

— Communications: If you do not want to receive promotional messages from us, please unsubscribe. If you do not want to receive in-app notifications from us, please adjust your notification settings in the app or your device.

— Advertising: If you don’t want to see interest-based ads, please adjust your Advertising Preferences.

— Browser and Devices: The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

Retention of Personal Information

We keep your personal information to enable your continued use of M2A products and services, for as long as it is required in order to fulfill the relevant purposes described in this Privacy Notice, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. How long we retain specific personal information varies depending on the purpose for its use, and we will delete your personal information in accordance with applicable law.

Contacts, Notices, and Revisions

If you have any concern about privacy at M2A or want to contact one of our data controllers, please contact the general council with a thorough description, and we will try to resolve it.

If you interact with M2A Products and services on behalf of or through your organization, then your personal information may also be subject to your organization’s privacy practices, and you should direct privacy inquiries to your organization.

Our business changes constantly, and our Privacy Notice may also change. You can see the date on which the latest version of this Privacy Notice was posted. Unless stated otherwise, our current Privacy Notice applies to all personal information we have about you and your account.

Examples of Information Collected

Information You Give Us

You provide information to us when you:

— search for, subscribe to, or purchase M2A Products and services;

— create or administer your M2A account (and you might have more than one account if you have used more than one email address when using M2A Products and services);

— configure your settings for, provide data access permissions for, or otherwise interact with M2A Products and services; 

— register for or attend an M2A event;

— communicate with us by phone, email, or otherwise; 

— complete a questionnaire, a support ticket, or other information request forms; 

— post on M2A websites or participate in community features; and

— employ notification services.

Depending on your use of M2A Products and services, you might supply us with such information as:

— your name, email address, physical address, phone number, and other similar contact information;

— payment information, including credit card and bank account information;

— information about your location;

— information about your organization and your contacts, such as colleagues or people within your organization;

— usernames, aliases, roles, and other authentication and security credential information;

— content of feedback, testimonials, inquiries, support tickets, and any phone conversations, chat sessions and emails with or to us; 

— your image (still, video, and in some cases 3-D), voice, and other identifiers that are personal to you when you attend an M2A event or use certain M2A Products and services;

— information regarding identity, including government-issued identification information; 

— corporate and financial information; and

— VAT numbers and other tax identifiers.

Automatic Information

We collect information automatically when you:

— visit, interact with, or use M2A products and services (including when you use your computer or other device to interact with M2A products and services); 

— download content from us;

— open emails or click on links in emails from us; and

— interact or communicate with us (such as when you attend an M2A event or when you request customer support).

Examples of the information we automatically collect include:

— network and connection information, such as the Internet protocol (IP) address used to connect your computer or other device to the Internet and information about your Internet service provider; 

— computer and device information, such as device, application, or browser type and version, browser plug-in type and version, operating system, or time zone setting;  

— the location of your device or computer;

— authentication and security credential information;

— content interaction information, such as content downloads, streams, and playback details, including duration and number of simultaneous streams and downloads; 

M2A Products and services metrics, such as offering usage, occurrences of technical errors, diagnostic reports, your settings preferences, backup information, API calls, and other logs; 

— the full Uniform Resource Locators (URL) clickstream to, through, and from our website (including date and time) and M2A products and services, content you viewed or searched for, page response times, download errors, and page interaction information (such as scrolling, clicks, and mouse-overs);

— email addresses and phone numbers used to contact us; and

— identifiers and information contained in cookies (see our Cookies Notice).  

Information from other sources

Examples of information we receive from other sources include:

— marketing, sales generation, and recruitment information, including your name, email address, physical address, phone number, and other similar contact information; 

— subscription, purchase, support, or other information about your interactions with products and services offered by us, our affiliates (such as M2A training courses), or third parties in relation to M2A products and services; 

— search results and links, including paid listings (such as Sponsored Links); and 

— credit history information from credit bureaus.

Information You Can Access

Examples of information you can access through M2A products and services include:

— your name, email address, physical address, phone number, and other similar contact information; 

— usernames, aliases, roles, and other authentication and security credential information;

— your subscription, purchase, usage, billing, and payment history; 

— payment settings, such as payment instrument information and billing preferences;

— tax information; 

M2A Media Limited

Cookies Notice

We use cookies, pixels, and other similar technologies (collectively, “cookies”) to recognize your browser or device, learn more about your interests, provide you with essential features and services, and for additional purposes, including:

— Recognizing you when you sign in use our offerings. This allows us to provide you with recommendations, display personalized content, and provide other customized features and services.

— Keeping track of your specified preferences. This allows us to accommodate your likes and dislikes, such as your language and configuration preferences. 

— Conducting research and diagnostics to improve our offerings. 

— Preventing fraudulent activity.

— Improving security.

— Delivering content, including ads, relevant to your interests on M2A sites and third-party sites 

— Reporting. This allows us to measure and analyze the performance of our offerings.

M2A cookies allow you to take advantage of some of essential M2A features. For instance, if you block or otherwise reject our cookies, you might not be able to use certain offerings that require you to sign in, or you might have to manually adjust some preferences or language settings every time you visit M2A sites.

Approved third parties may also set cookies when you interact with our offerings. Third parties include search engines, providers of measurement and analytics services, social media networks, and advertising companies. Third parties use cookies in the process of delivering content, including ads relevant to your interests, to measure the effectiveness of their ads, and to perform services on behalf of M2A

You can manage browser cookies through your browser settings. The ‘Help’ feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to disable cookies, and when cookies will expire. If you disable all cookies on your browser, neither we nor third parties will transfer cookies to your browser. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some features and services may not work.