M2A Media create Late & Live solution for ITV
ITV, the UK’s largest commercial broadcast, delivers a wide variety of content on its family of free-to-air channels, through linear television broadcasting, as well as on-demand via the ITV Hub and other platforms globally.
Background
ITV chose M2A Media’ Live Capture feature to enable the accelerated delivery of live programmes to catch-up and on-demand platforms, including ITV Hub, and third party platforms such as Sky, Virgin and Amazon.
Challenge
The challenge was centred around the question – how do you deliver a catch-up asset of a live programme, in a multiple of different formats, to an on-demand platform within minutes of transmission finishing?
solution
M2A Media’s Live Capture feature provided a simple workflow that would run in the public cloud, receive high-quality live streams, frame accurately trim live programmes and deliver platform-ready assets along with the source material.
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Unlock the potential of the cloud
As the video industry moves away from legacy technologies, M2A Media is here to help you transition your live video workflows to public cloud.
M2A CONNECT
LIVE. TRANSPORTED
A simple to use, feature rich product for scalable video aggregation and distribution of live video streams in AWS.
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LIVE STREAM AT SCALE TO GLOBAL AUDIENCES
Deliver reliable, low latency, highest quality streams to millions of viewers using the public cloud.
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