M2A Media create Late & Live solution for ITV
ITV, the UK’s largest commercial broadcast, delivers a wide variety of content on its family of free-to-air channels, through linear television broadcasting, as well as on-demand via the ITV Hub and other platforms globally.
Background
ITV chose M2A Media’ Live Capture feature to enable the accelerated delivery of live programmes to catch-up and on-demand platforms, including ITV Hub, and third party platforms such as Sky, Virgin and Amazon.
Challenge
The challenge was centred around the question – how do you deliver a catch-up asset of a live programme, in a multiple of different formats, to an on-demand platform within minutes of transmission finishing?
solution
M2A Media’s Live Capture feature provided a simple workflow that would run in the public cloud, receive high-quality live streams, frame accurately trim live programmes and deliver platform-ready assets along with the source material.
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