FIBA Media levels up channel origination and distribution with M2A Media
FIBA Media is the official distributor of broadcast rights and content from FIBA’s premium events globally. FIBA, the International Basketball Federation, is the world governing body for basketball.
In February 2022, FIBA Media launched ‘Courtside 1891 TV’ – a 24/7 channel combining condensed games, highlights packages, player profiles and historical archive for distribution primarily by its existing broadcast partners.
As FIBA Media did not have an existing linear playout solution for their content, M2A Media was able to create a solution that fully caters to the organisation’s end-to-end requirements, resulting in a new linear-like channel that combines M2A CONNECT, and M2A’s VOD-to-Live service.
With M2A Media, FIBA Media is afforded a range of benefits that include automation of labour intensive tasks, growth and expansion of the service, the ability for almost limitless global takers of the channel, and more.
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