M2A Media Joins the SRT Alliance, Formalising its Commitment to Broadcast-Grade Secure Video Transport

Cloud-native live video distribution specialist M2A Media becomes a member of the SRT Alliance, reinforcing SRT as the backbone protocol of its global sports and media delivery platform

London, UK, [08/07/2026]: M2A Media, the cloud-native live video distribution platform trusted by the world’s leading broadcasters and sports rights owners, today announced it has joined the SRT Alliance; a collaborative community of industry leaders and developers dedicated to advancing the Secure Reliable Transport (SRT) protocol as the open standard for low-latency, broadcast-grade video streaming over IP networks.The membership formalises what has long been an operational reality at M2A. SRT is woven into the fabric of M2A’s platform, underpinning the secure, reliable delivery of live video for clients including DAZN, BBC, ITV, Photron, and FIFA, across hundreds of territories and thousands of live events every month.

SRT: The Protocol Built for Broadcast Reality

SRT was created by Haivision and open-sourced in 2017, with the SRT Alliance established the same year to accelerate its adoption as an industry standard. Today, more than 700 broadcasters, cloud platforms, and streaming providers rely on SRT for low-latency video transport over unpredictable public internet connections, the kind of real-world conditions that traditional protocols were never designed to handle.

Satellite contribution links once required specialised infrastructure, long lead times, and high costs; SRT enables broadcast-quality video to traverse the public internet with the reliability, security, and latency that live sports demand.

SRT in Practice Across M2A’s Client Base

M2A has been using SRT as a core delivery protocol across its platform for several years, deploying it in production environments where broadcast reliability is non-negotiable.

SRT is one of the foundational transport mechanisms within MediaToAnywhere™, M2A’s cloud-native orchestration platform that sits above cloud infrastructure and below production systems, managing live acquisition, distribution, and delivery from venue to viewer. Within that platform, SRT handles what it was built for: secure, resilient signal transport across unpredictable networks, feeding into a unified operational control layer that manages everything from contribution ingest and confidence monitoring through to packaging, distribution, and OTT delivery.

When M2A partnered with Photron, Japan’s leading systems integrator, to power live video workflows for a major sports rights owner, SRT distribution to broadcasters was the cornerstone of seamless content delivery, running alongside HLS encoding, and transport stream archiving, all within a single cloud-native workflow. The solution reduced compliance processing time from three hours to under twenty minutes.

Why Membership Matters

Joining the SRT Alliance is not simply a statement of intent, it is a commitment to the collaborative development of the technology and the ecosystem around it. Alliance members participate in interoperability testing, contribute to roadmap development, and benefit from working alongside the broadcasters, cloud platforms, and device manufacturers who are collectively shaping what broadcast-grade IP transport looks like for the next decade.

“Orchestrating SRT at scale is what we do; SRT is a foundational element of our infrastructure,” said Ciarán Doran, CEO of M2A Media. “Our clients are distributing live sports to millions of viewers across hundreds of territories. They cannot afford dropped frames, latency spikes, or compromised security. SRT delivers broadcast-grade reliability over the public internet, and joining the SRT Alliance is the natural expression of the trust we place in this protocol every day.”

“SRT was designed for exactly the kind of scale and unpredictability that M2A operates in. Seeing it applied so extensively across tier-one sports distribution is a powerful validation of its role as a broadcast standard,” said Peter Maag, Chief Strategy Officer & EVP at Haivision.

M2A’s MediaToAnywhere™ platform, with the motto “Simple, Scalable, Secure”, is built on the premise that cloud-native infrastructure should meet the demands of the world’s most complex live events without adding operational complexity. SRT is central to that promise: it handles the hostile network conditions that live broadcasting encounters in the real world, so that M2A’s clients do not have to.

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