4K, Ready? Or not? It’s coming! A nice to have or will it move the needle? From the Women’s World Cup to England’s dramatic comeback in the Ashes, a summer of exceptional sporting events is coming to a close. When the broadcast industry breaks down its stands and heads home with an IBC hangover it’ll then be time for the Rugby World Cup to kick-off in Japan. 2020 will see 2019’s year of sport and

Cloud Agnostic Vs Cloud Specific: The Reality Since 2016, M2A Media has been in the business of delivering video workflows predominantly in public cloud. In that time, our work has been deployed almost exclusively using Amazon Web Services, and yet our strategy is to be cloud agnostic. The reality is that our actual tactics working on our products will be dominated by the balance between what our customers need, and the existing solutions we have

Hybrid SSAI/DAI & Localisation in OTT Live Event Streaming The world of OTT live event streaming is a particularly dynamic space to inhabit.  As broadcasters adapt and evolve and new OTT platforms enter the market, service providers need to be agile enough to react to new demands quickly and effectively.  Most recently, the need to localise and regionalise top tier live events, and to maximise advertising revenue across multiple territories and devices, has been a

Spotlight on M2A Media’s 24/7 Media Operations At M2A Media we specialise in the orchestration of live events running in public cloud for tier one broadcasters and OTT platforms.  The Live Streaming and Live Capture solutions we develop and deploy are at the cutting-edge of broadcast technology. Unsurprisingly, it’s this tech that is often what people are most keen to learn about when it comes to talking about our value proposition.  But while it all

Best of Breed: the future of OTT success depends on it As OTT growth gains pace and traditional linear TV declines the importance of flexible architecture increases. Not too long ago OTT solutions were mainly developed in-house by a separate team or serviced by a turn-key end-to-end vendor. In 2018, it is paramount that any future OTT business case demands finer control over CAPEX and OPEX dynamics. Finer control can only be delivered by adopting