Collaboration will allow the Nordic region direct access to cloud-native solutions for content owners challenged with the increasing demands of successfully delivering live events at scale
London, 06 March: M2A Media, leading experts in cloud video solutions, and Mediability, the Nordics largest professional equipment provider and systems integrator, today announced a partnership to offer fully cloud-based Live Streaming, Live Capture and Disaster Recovery services to premium sports and entertainment content rights holders in the Nordics.
The partnership will bring together M2A’s cloud-video expertise and Mediability’s strong broadcaster relationships and understanding of the region.
M2A Media specialise in the live video delivery of the world’s most valuable sports and entertainment events. Their cloud-native Live Streaming technology and operations service is trusted by the likes of DAZN, BBC and ITV.
M2A Media’s Live Capture service, meanwhile, uses the power and scalability of the Cloud to create high-quality, frame accurately trimmed, digital assets from live SD, HD and 4K content, allowing viewers access to VoD content via a full range of devices minutes after broadcast. This speed allows broadcasters to monetise those assets when they are most in demand.
Marina Kalkanis, CEO, M2A Media, commented, “As we expand our international operations, choosing the right partners is incredibly important to us. Therefore we are delighted to collaborate with Mediability.
“The Mediability team has the right combination of technical expertise and market knowledge to support the value of M2A’s offering to the Nordic region. We look forward to working closely with the team in Scandinavia, as our presence in the region grows.”
“We look forward to offering the excellent Live Streaming and Live Capture solutions from M2A to our customers in the Scandinavian market,” says Stian Elde, CEO Mediability. “M2A has a proven track record in supporting broadcasters and sports rights holders, which is a perfect match with Mediability and our systems integration services.”
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