Ahead of a big year for top tier international sport, M2A Media launches a unique solution to allow broadcasters to deliver 4K live streams in the cloud

London, 12 September: M2A Media, leading experts in cloud-based video solutions, are delighted to announce the launch of M2A 4K Live Streaming, which will enable broadcasters and sports rights holders to meet the demands of 4K-ready audiences, using the power and scalability of the cloud.

In time for IBC Show and ahead of 2020’s top-tier sporting events, such as the Tokyo Olympics and the men’s 2020 UEFA European Football Championship, M2A 4K Live Streaming offers broadcasters and sports-rights holders all the key features of M2A Live Streaming, but with the added product feature of delivering live streams at 4x the pixel resolution of High Definition (HD) streams.

M2A 4K Live Streaming is designed with the latest HEVC codecs, making it 50% more efficient, to guarantee the highest resolution at the lowest bandwidth.  And to make it the ideal proposition for live sports events and tournaments, M2A 4K Live Streaming runs in public cloud, allowing broadcasters to scale live streams economically, without the need for costly on prem equipment.

Solution Benefits

  • Delight your audience with Ultra HD 4K streams
  • Fully public cloud scalable live streaming infrastructure
  • Integration with the latest low latency technology
  • Compatible with 4K ready devices as well as older devices

Marina Kalkanis, CEO of M2A Media, said: “With 5G on the horizon, M2A 4K Live Streaming helps broadcasters and sports rights owners future proof their offering, as sports fans start to expect the high-quality live streams that their 4K ready connected TV and devices demand.

“Innovators in broadcast technology, M2A is excited to be ahead of the curve in launching a cloud-native 4K live streaming solution and we’re looking forward to discussing the benefits that it affords with our customers and peers during IBC Show this September.”

Also new to market from M2A Media this IBC is M2A Disaster Recovery. Tailored to premium events or channels, M2A’s ‘Live DR’ service combines M2A’s best-of-breed cloud-native live orchestration software and is supported by M2A’s 24/7 Operations service.  All deployed at a cost-effective price.

M2A Disaster Recovery can be deployed 24/7 for permanent security or switched to standby mode and used only when needed.

M2A has also updated its server-side ad insertion solution, formerly known as Dynamic Content Insertion.  The updated offering, now called M2A Server Side Ad Insertion, produces continuous bitstreams that include dynamic regionalised ad segments, which will play out on all devices undetected by ad blockers.

M2A Server Side Ad Insertion allows broadcasters and content publishers to serve customised live content, be it adverts, promos or subtitles to different viewers depending location.

Visit M2A Media this IBC at Stand 14.H05

Stay Informed

Sign up to our newsletter to receive regular updates


Live Streaming

Highly reliable, low latency,
highest quality live streams
Find out more

Live Capture

Your live content into VOD
assets in a matter of minutes
Find out more

VOD Workflow

The best-in-class VOD
workflow services
Find out more